Varun Dhawan - Anushka Sharma turn ambassadors for Skill India

Actors Varun Dhawan and Anushka Sharma, through their much awaited film ‘Sui Dhaaga - Made in India’, are promoting Indian entrepreneurs and skilled workforces. Especially homegrown artisans, craftspeople and weavers who have been making the country proud across the globe. In their upcoming film which focuses on entrepreneurship, Dhawan plays a tailor named Mauji, while Sharma will be seen as his wife and embroiderer Mamta. Innocent yet ambitious, the film showcases their journey towards making a name for themselves.

What's interesting is that the Sui Dhaaga pair have been signed on to promote and endorse the Skill India Mission, chaired by Prime Minister Narendra Modi. As the film highlights the untapped potential of India’s talented craftsmen and skilled workers at the grass root level and the challenges, issues faced by them, both Varun and Anushka have partnered with Skill India. The duo will dedicate time to promote India’s skilled talent and their fine work, by engaging with artists from different parts of the country.

Speaking about this association, Shri Dharmendra Pradhan, Minister of Petroleum and Natural Gas and Minister of Skill Development and Entrepreneurship, stated, “Varun Dhawan and Anushka Sharma, through this unique film Sui Dhaaga - Made in India, are bringing to focus the incredible skills and talent of our homegrown artisan and craftsmen community. It is really heartening to see actors like them doing a film that has such a significant social message. India is one of the youngest countries in the world; and it is a matter of great pride for us to see such dedicated and passionate skilled youth with entrepreneurial skills in our country who are bringing name and fame to the nation with their work.”

“I wish this endorsement by both actors encourages and influences the youth to take up skill training and earn a better livelihood for themselves and help us in creating the New India envisioned by Honourable Prime Minister Shri Narendra Modi,” he further added.

Led by the Ministry of Skill Development and Entrepreneurship (MSDE), Skill India aims to standardise vocational training — both new-age and traditional skills —, helps in creation of latest infrastructure, ensures industry partnerships to extend technology support to make the youth more employable and assists in creating opportunities of employment for the youth of our country. This has led to more than 1 crore youth joining the Skill India Mission every year and transforming their lives through better livelihood.

Speaking about the association, Dhawan said, “Prime Minister Modi has displayed incredible vision and genuine foresight in aiming to organise, skill, train and give financial support and backing to our craftsmen, artisans and similar workmen. We are proud to be promoting this campaign that we feel extremely close to, just like our movie Sui Dhaaga that celebrates self-reliance and entrepreneurship’’
 Adds Sharma, “Skill India Campaign reflects the government’s determination to include and support the talented skilled force of the country. While making Sui Dhaaga, we came across so many stories of talented, skilled crafts people and artisans who don’t get a fair chance to showcase their talents.”

Sui Dhaaga - Made in India is scheduled to release on September 28, 2018.

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Priya Adivarekar

Priya Adivarekar - Founder and Creative Director at Diary of a Dancebee. She is also a renowned Voice Actress and award winning artiste, with serious passion for dance. When not working round the clock, she can be seen reading, enjoying a movie-binge or listening to music.
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