Showing posts with label Made By You. Show all posts
Showing posts with label Made By You. Show all posts
Sneaker Love | Converse - Made By You
Most of you who have been following us on our social media platforms already know that we were part of this incredible campaign called - Made By You, by Converse, last week. The sneaker head in me was super excited to view the exhibition, and also get my own pair of Converse chucks customised. And so were several other fans of the legendary Chuck Taylor sneakers, who queued up at Infiniti Mall (Malad) on October 18, just to add a touch of their personality to their favourite pair.
The day long event saw fans getting their old pair of chucks, and even buying a new pair from the Converse outlet inside the mall. Two talented artists spent an entire day making sneaker fans smile, as they took requests and added funky names, logos and even hashtags on various sneakers. The exhibition was a treat for sneaker lovers, as various glass boxes housed favourite chucks of various known personalities, along with their autographed portrait, that proudly showed off their revamped artified sneakers. The one that really caught my attention was a pair of green chucks, owned by singer Anushka Manchanda. She got the legendary Rolling Stones logo designed on her chucks, and the pair looked absolutely quirky!
After viewing the exhibition, it was time for me to customise my pair of chucks. I picked up a pair of brown sneakers (my first choice was a pair of bright red sneakers, but such was the demand for chucks, that all the colour were out of stock and there was just one pair left in my size). Nevertheless, the colour looked good and perfect to go with a variety of apparel that I own. I was keen on getting my blog logo done, but due to huge demand and shortage of time, the artists politely asked if they can do anything else that relates to dance. Within minutes, I knew that I wanted a musical note on my chucks. After all, music is what keeps me sane all the time, and that's what moves my happy feet too. While one shoe got the musical notes, I got something different done on the other one. Take a look to find out what that design looks like.
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| My pair of Converse chucks in Brown |
And voila! My uber cool, customised pair of chucks were ready in less than 15 minutes. It's perfect to wear with a athleisure style dress and even denim shorts. There is a lot that you can do with a pair of funky sneakers! Team Dancebee and I are humbled to be a part of this landmark global campaign - Made By You - that was launched in March earlier this year. It aims at celebrating the fans of Converse, who have been successfully expressing themselves through their pair of Chucks since more than 100 years. Each customised sneaker and portrait tell a unique story. And it's incredible how Converse has given each fan the power to express themselves through a pair of sneakers.
What do you have to say about the campaign?
Tweet your feedback at - @priyaadivarekar - with the hashtag #MadeByYou
Love,
The Dancebee
The Converse Chronicles
Everybody loves a pair of funky and stylish Converse sneakers. Almost everyone, be it a kid, college student or working professional, has used a pair of Converse for years (even till the time it gets completely worn out. Sentiments, you know). For a brand that started off as a rubber shoe company in 1908 and eventually turned to making sneakers, Converse has certainly come a long way and has a very special place in the heart of every sneaker head. It was in 1920 that the All Star range came into existence, and since then, there was no looking back. Their philosophy of making a pair of Converse sneaker an integral part of an individual's life is both unique and special. After all, we all love a good pair of shoes, don't we? You can play, live and run around the world in them. And when you get them customised, they become a part of you. Because, they are made by you.
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| Image Source: HypeBeast.com |
The ‘Made By You’ campaign is a first of its kind, that will allow Converse loyalists to interact with the brand in a big way. The Chuck Taylor All Star series proves that the Chuck is not just a sneaker, but an idea. Every new pair carries a powerful message. Your Converse sneakers becomes a blank canvas that is waiting to be filled. The customised pair becomes unique celebration of your unique and true personality.
Taking the popular legacy forward and to celebrate the ‘Made By You’ story, Converse Inc will be anchoring the 1st ‘Made By You’ exhibition in Mumbai and it's happening at Infiniti Mall, Malad. The exhibition urges Converse fans and true sneaker heads to get their oldest pair of Converse (that best defines them) to the exhibit and become a part of the ‘Made By You’ international story. In addition, you also get your own ‘Made By You’ portrait. But the most exciting part of the campaign has to be the customisation process! The campaign would involve the brand offering its consumers an exclusive opportunity to add their unique personality to a pair of Converse sneakers, extending the experience of 'Made By You'. A graffiti artist will assist guests in customising their pair of old sneakers or a newly purchased sneaker, using a wide variety of stencils and spray paints, creating a sneaker which will be unique to them and will carry forward the campaign of 'Made By You'.
That's not all! There are several celebrities who also swear by their pair of Converse and some of them will be sharing stories of their favourite pair at the do. Some of the prominent Indian faces include VJ Rannvijay Singha, singer Anushka Manchanda, who will be present at the exhibition.
So come, be a part of this fun and memorable Converse 'Made By You' celebration and share your sneaker loving story with us, all day at the Infiniti Mall (Malad) on October 18 (tomorrow). PS: If you are dropping in anytime around 3 - 4 pm, Team Dancebee and I will be around to indulge in some sneaker customisation. Do drop by, join the fun and say Hello. Enjoy the sneakerlicious weekend!
Love,
The Dancebee
