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Review | Za True White Liquid Foundation
Sometimes, choosing the right foundation can be quite a task. People often opt for the wrong shade or type, and worse, order such products online, despite knowing that a foundation needs to be tested properly before application. If you pick a shade that does not match your complexion, everything goes horribly wrong. So among the sea of foundations that we have in the market today, we got our hands on 2015's new baby - the Za True White Liquid Foundation. While we reviewed (and liked) their compact foundation earlier here, we thought of testing the liquid range to find out if it stands by what it promises.
What it promises? - Radiance and Clarity. The Spotless Brightening Powder and Poreless Powder create Pearly White Skin. Za True White Plus Liquid Foundation contains Vitamins C & E derivatives, minerals and hyaluronic acid for skincare. Its base formula leaves skin feeling satiny, smooth and bright. Tested by dermatologists.
Product highlight: Contains SPF 25 PA++
Application: Apply an appropriate amount over face, while spreading evenly from the center of face and turning outwards.
Additional Instructions (As mentioned on the product): Reducing the amount of application will lower the level of protection significantly. This foundation is recommended for use with products that contain UV protection of SPF 15 or higher.
Price & Shelf life: Rs 950 for 30ml. Lasts for three years from the date of MFG.
Texture - The texture of this product is creamy, yet this liquid foundation is very light and smooth. It does not feel too heavy and blends quite well into your skin (provided you choose the right shade). Once applied, you will notice how the product does not leave any dry patches (Golden tip: always make sure you moisturize your face before applying any kind of foundation).
Shade availability - They have great options to choose from and the shades have been chosen keeping in mind the warm Indian complexion. While there are five shades to choose from for those with yellowish undertones, there is one - PO 10 - for those with pink undertones. So, there is something for everyone.
Coverage & Protection: Those who are looking to hide their dark circles or a few marks here and there, this product is exactly what you need. It gives you perfect coverage, without making it look like you are actually wearing something on your face. The sun protection is a great add on. SPF 25 PA++ and the texture makes this foundation good enough to wear everyday.
Blends well: The product does not leave a cakey or matte effect. Rather, it moisturizes your facial skin really well and leaves a soft, smooth and dewy finish, which is absolutely amazing. For someone with dry to combination skin, you can try the Za True White Liquid Foundation without thinking twice. It really worked well for me.
Glass bottle - Despite the pretty packaging and the convenient pump dispenser, carrying a glass bottle around in your bag can be a problem, especially while traveling.
Oily skin woes - If you are someone who has oily skin or a T-zone with patches of oily skin on the forehead, nose and chin, then you might need a compact to go with this product.
Lasting power: Though it lasts for a good 4-6 hours on dry to combination skin, it may go down by a few hours for those with oily skin type.
Availability - Za products are currently available at select stores and retail outlets. This was my concern while testing the compact foundation as well.
For all those pros that overpower the cons, the Za True White Liquid Foundation is undoubtedly a good investment. Its gives you a flawless, dewy finish and the texture is perfect. We love how this product blends well and does not make one feel like a kilo full of make up has been slathered on. Not really your best bet if you have got oily skin, but otherwise, this is one great liquid foundation available under Rs 1000.
Have you tried the Za True White Liquid Foundation? If yes, then join the conversation on Twitter - @priyaadivarekar - and let us know about your experience.