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Philips Presents PopOLogy | Wendell Rodricks at Lakme Fashion Week S/R 2015

By Ree Shik for Team Dancebee

The moment I was informed that I will have to cover the Wendell Rodricks show presented by Philips, I was super excited. And the legendary designer did not fail to impress us with his collection yet again. Popology was a wonderful blend of colors, pretty silhouettes, summery fabrics and more. This weekend show at the Lakme Fashion Week S/R2 2015 sure was a packed one.
Inspired by the Pop Art trend, Rodricks' collection was like a burst of color on stage. One look at the visuals in the background and you will know what we are talking about. This collection was also a referral to the concept of pop-up stores at unusual places, which make it accessible to a wider group of consumers. The designer's idea was to fit into the concept of youthful fashion that made it attainable in an instant.


Based on a wave of nostalgia from the 1960’s style and silhouettes, the line brought a very fashion-forward touch to the ramp.  The signature style carried out by Rodricks, who is known to excel in his craft and expertise, was clearly evident as the models hit the runway. The collection included some fun pieces in an array of hues like sunshine yellow, burnt orange, olive green, pale mint, dove grey, black, candy pink, pale lilac, Turkish blue, turquoise blue and signature white. Each garment sent out a precise Pop Art statement in terms of the cut, color and freshness.

It was a treat to watch the models dancing and sashaying down the runway to upbeat music. The clothing line commenced with a black Lycra bikini and hot pants under silk crépe rectangular beach shirt. Soon, it was the 60’s silhouettes like the purple crépe silk dress featuring a yellow satin stripe, olive and dove grey ribbons that were worn over yellow linen capris. The collection transported us to the virgin beaches of Mauritius, where we could dance it out on with the waves and certainly do with one piece each from the collection.


Show stopper, Waluscha Robinson, took us by surprise, as the lights dimmed to neon blue and she walked out wearing a jet black swimsuit over a wool crépe pleated peplum skirt. It was a treat to watch her on the ramp in that outfit. Absolutely refreshing! Popology by Wendell Rodricks presented by Philips was a vibrant, fun, young line of clothing that we couldn't get enough of. And it matched the youthful and zestful spirit of styling products by Philips very well. So, the next time you hit the beach, you know what to do. Get your beachy waves on with the Philips Kerashine Hair Styler, pick a fun outfit from Wendell's collection and get set for a bucket full of compliments!

Wendell Rodricks, Waluscha, Arunita Chopra (Business Head - Personal Care, Consumer Lifestyle: Philips India) and ADA Ratnam (President - Consumer Lifestyle, Philips India)

It was great fun covering this show for Team DancebeePhilips and Blog Adda. Thank you guys!

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Priya Adivarekar

Priya Adivarekar - Founder and Creative Director at Diary of a Dancebee. She is also a renowned Voice Actress and award winning artiste, with serious passion for dance. When not working round the clock, she can be seen reading, enjoying a movie-binge or listening to music.
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